Visual Awareness Technology & Consulting Inc

Full research, design, and implementation for a military training responsive web application called EPIC Ready

2018 -2021

As the sole UI/UX designer at a fast-paced software startup, I led the design of a suite of web applications supporting the planning and execution of complex military and civilian training exercises. I worked end-to-end on both improving legacy tools and designing new applications from the ground up—collaborating closely with cross-functional teams to deliver intuitive, mission-critical solutions. I quickly ramped up on specialized workflows unique to the defense sector, using that knowledge to streamline planning processes, enhance usability, and improve the overall efficiency and effectiveness of training operations.

Key Contributions:

  • Producing User Experience assets including wireframes, personas, sitemaps, user flows, interactive prototypes, as well as pixel-perfect mockups for responsive design
  • Conducting User Research including usability testing, SME interviews, on-site contextual observation, heuristic evaluations, and content analysis
  • Agile process for ISO Compliance: Collaborating with Stakeholders and Engineers to produce User Requirements and User Stories, and prioritizing feature development, enhancements, and bug fixes
  • Development and QA assistance: Managing the version release lifecycle. Issue tracking with Git control. Cross-device testing on local, staging, and production

Tools: Adobe XD, Squarespace, Vue, Bulma, Buefy, Gitlab, Gitbook, VS Code, XCode.

Key Projects:

  • Lead UX Designer for EPIC Ready SaaS web applications
  • Visual Designer and Content Manager for product and marketing websites

Products I work on involve a social media environment replicator, exercise planning tool, custom map creation, admin portal, email, chat, and search interface for the social media replicator.

Research

I interviewed subject matter experts to gain insight on potential gain and pain points, performed competitive analysis of competitor software, and completed usability testing with new and existing users. Created documentation for product requirements, use cases, and user stories. Observed our user groups in the field to perform on site contextual observation and interviews, to further improve the product and align our features with user needs I identified.

Design

Designed for both product and company marketing websites and the responsive web applications. Learned the Vue JS and Bulma frameworks to design using components I customized to suit our needs and branding. Researched and selected open source libraries to support designs for quicker implementation by development team, as well as worked with developers to create our own design library with reusable components. Designed mobile-first and responsively for any breakpoint, across browsers and hardware, as our government customers tend to utilize Internet Explorer for legacy programs, as well as multi screen displays, large monitors, laptops, tablets, and smart phones. I continued to work with the team to iterate on our designs and product to better improve the experience.

Project Management

I worked with stakeholders to determine new feature requests, and balance the feasibility of those with our bug fixes and improvements to plan out milestones in GitLab for each version release. Worked closely with development team to implement designs and functionality on a timely schedule, and help optimize design to meet deadlines. I participated in daily development stand-ups, managed the backlog grooming and review, and coordinated with the sprint planning.

Quality Assurance

Utilizing GitLab and VS code, I regularly tested branches on my local environment, again on staging, and lastly when we updated production. I ensured tests meet functional and visual requirements, as well as performing regular end to end testing to identify any bugs or issues.

Branding

I worked with stakeholders to redesign icons to have more recognizable meaning and created a cohesive color palette that matches their existing branding and customer base. Also assisted in renaming the products from acronyms to more self-descriptive names for applications in the suite of products. This aided in applications becoming more instantly recognizable to users.

Created a new website for product launch.

Created update library of assets for product site and news media.

Continued to iterate based on new products releases, additional features, marketing input.

Coordinated with writers on creating graphics to support blog posts and social media content.

Helped create a new website to reflect new products, updated services, and new use cases for company rebranding.

Performed content audit of existing site, team with technical writing and marketing to rewrite and optimize for SEO, as well as getting approval from all stakeholders.

Began use of analytics to be able to work on improving KPIs such as views, session duration, and bounce rate.

Continued to regularly create special dedicated landing pages for events and conferences.